are the days of marketing that tries to sneak in through the back door, to
convince a consumer unsure of the possibilities. Products now live in a
world of the savvy consumer – an audience that wants to know, but
doesn’t want to be blatantly pitched. A consumer hungry for information of
specific interest, yet wary of what you want in return.
is why custom publishing has grown so substantially over the past few years.
It is a marketing communications device unlike any other. It is anticipated,
welcomed and valued. It is saved, passed on, read again (and again), clipped
and talked about. It creates a bond with the brand in a subtle, acceptable
way. It says that you know about, care about and value the recipient. In
short, it starts and retains a relationship your business wants and needs.
benefits of integrating custom publishing into your marketing mix:
position and commitment
of information builds enhanced awareness
a powerful, consistent corporate
your company as a trusted information resource
by delivering a consistent marketing message
strong relationships with existing customers
for your products and services
are more educated and qualified
collateral piece for trade shows,
and sales calls