|
Custom publishing is the delivery of editorial content in print and/or electronic form to your targeted audience. Outsourcing to companies like AG Custom Publishing is commonplace in today’s business world. In fact, corporate America spends approximately $35 billion per year on custom publications.
Custom publications have the look and feel of a traditional magazine with a clearly defined concept. Our first step in creating your custom magazine is to create a concept that matches the editorial demand of your target audience, as well as the marketing objectives of your business.
We like to consider our publications as more than another element of your existing marketing campaign. Though it is essential that all elements be integrated, it is our practice to view each custom publication as a new and independent business model. This is especially useful for custom publishing projects that will be selling third-party advertising, in which case we will want to first create a business plan then the publication. By doing this we are able to have a clear understanding about our client’s business objectives, as well as marketing goals and objectives.
In addition to a formal business plan, we will also produce media kits for publications selling third-party advertising. Media kits will include pertinent information that advertisers and advertising agencies will need to consider the buy.
Marketing Before investing in a publication or a website, you need to determine what you want to say, to whom and for what purpose. AG Custom Publishing offers a full range of comprehensive solutions for your needs. We’ll help you identify the consumers who are most likely to become customers — and then we’ll make sure you reach them, effectively. With a sound strategic marketing plan, your publication program can achieve your key marketing goals.
In addition to the marketing plan, we will create an advertising strategy for all editorial content and/or ad copy written.
What do you get from your investment with an AG Custom Publishing program? You eliminate the guesswork. We copy test our editorial content to achieve your objectives and analyze the results on the principals of the Positioning Advertising Copy Testing (PACT) document.
We also perform pre- and post-analysis to measure your entire program. This quantifies and measures objectives, such as Measures of Market Share, Measures of Recognition and Recall (degrees of awareness), Measures of Emotions (Creating Warmth), Measures of Physiological Arousal, Measures of Persuasion (Pre- and Post-Preference Testing) or Measures of Sales Response (Single-Source Systems).
We also utilize our skilled research professionals to conduct readership surveys that will not only quantify the results of your program but gather valuable market intelligence as well.
Editorial
Planning:
Editorial content is planned in collaboration with the client. We begin with a thorough understanding of your business, your distribution network and your marketing goals. All client-related editorial in a custom publishing project is there for one reason, and one reason only – to support your marketing goals and objectives. Journalism: Whether you're planning a magazine, a newsletter or a website, AG Custom Publishing can customize content that sets your company apart. Our staff of professionals writers and editors can tackle any subject — from healthcare to jewelry, furniture to associations, fashion to real estate.
Design
Editorial: Our editorial design is tailored to each publication we produce. No cookie-cutter looks. Our custom publications are designed by award-winning magazine art directors. Creating a persuasive image of your company in the reader's mind is accomplished through professional design. AG Custom Publishing’s experienced art directors and graphic designers translate your objectives into a visual package that captures your customers’ attention and piques their interest. Advertising:Most third-party advertising comes from advertising agencies or in-house designers working for their respective sponsors marketing department. In cases where third-party advertising design is required, AG Custom Publishing provides top-notch ad design, ensuring quality control of the overall look and feel of your publication. Web:We strongly encourage Web publishing for each custom publication as part of the overall marketing plan. AG Custom Publishing can produce highly visual and functional websites that can stand alone or work in an integrated fashion with all your print communications.
AG Custom Publishing offers advertising sales management and sales representation to clients using its custom publishing services. Our sales expertise includes in-house sales teams, telemarketing groups and top independent ad rep firms across the country. We can also recruit direct sales candidates for you.
We have a proven track record of increased sales for magazines, including advertising, website ads, online product directories, conference sponsorships and booth sales.
Pre-press to Printing With AG Custom Publishing, you can expect smooth, hassle-free production. We offer production management, including scheduling, tracking, quality and cost control. To guarantee a great finished product, we produce the highest level of scanning, color proofing and composite pages.
Distribution We work with clients to put together a clean, targeted list of customers and prospects, adding names by demographic, geographic and psychographic data if needed. In addition to direct marketing to a targeted database, we also explore other types of distribution, including drop off distribution and newsstand.
Let AG Custom Publishing help tailor a package to meet your marketing needs. For more information, call your sales representative. |
