So what is custom publishing again?
publishing is a marketing communications tool that uses credible
journalism to provide information of value. Typically delivered as a
magazine, newsletter or editorial online content, custom publishing offers
an essential piece to the marketing pie. How? By creating memorable and
interesting content that your customer perceives as a great value-added
service while you connect
on an emotional level. And it is that connection that will continue long
after a sales transaction.
a market in which customer loyalty is divided at every turn, custom
publishing has grown to be an implicit part of the marketing scheme for
companies seeking to build long-term relationships while remaining competitive and relevant to their customer base.
publishing is one of the fastest-growing marketing tools that delivers
information you want your audience to read in an environment they enjoy and
value. Yes, it's your own medium — overseen by AG
but controlled by you.
of recipients believe custom publishing is a better way for a company to
tell about its products/services than other forms of advertising.
Custom Publishing Council Effectiveness Study
study on custom publishing spending shows that corporations spent an average
of $812,495 on custom and corporate publications in 2004, up from 28.2% from
Custom Publishing Council in conjunction with Publications Management
America produces more than 50,000 unique custom publications annually and
spends $15-20 billion each year.
The Custom Publishing Council
AG Custom Publishing help tailor a package to meet your marketing
needs. For more information, call your sales representative.